Contents

Over three days we will explore hands-on a number of important issues including:

  • What are the main components of a digital marketing program?
  • How can a business assess the effectiveness of its digital marketing program?
  • How does social media and content marketing contribute to concrete business objectives?
  • What are some organizational implications of an increased importance of digital marketing?
  • What are the three ways to generate traffic online?
  • How can digital marketing help companies connect with prospects earlier in the buying process?

Lecturers

We use experienced educators, lecturers and experts from the Lund University School of Economics and Management along with industry lecturers, all with expertise in their respective fields.

Structure

Our business solutions are held on 1+2 full days and we meet in Lund and the surrounding area.

Date

December 5, 2017
December 12, 2017
December 13, 2017

Program fee

SEK 18,900 excl. VAT.
For EFL member companies, SEK 16,900 excl. VAT.

Contact

EFL_MRS_C_Tony_Akesson_7933_150x150px-150x150

Tony Åkesson
phone: +46 (0)46-222 68 43
email: tony.akesson@efl.se